Understanding and factors affecting corporate image
Often we see the commercials on TV companies. In the technological age, that all seemed unlimited, marketing communication seems to be the command for the flood of corporate marketing efforts. The goal is nothing less than building a corporate identity or corporate image. But what is the meaning of the corporate image is, and what are the components that became the pillars of the company’s image awakening?
Some marketing experts declare as follows:
Corporate image of Nguyen and Leblanc is defined as: “Corporate image is taken as an overall impression on the minds of the public about the organization described.”
Leblanc and Nguyen explained that there are five factors that the company’s image, namely influence, ”
Corporate identity, reputation, service oferring, contact personnel and physical environtment ”
Nguyen and Leblanc also found that there are two main components of the company’s image, which is functionally and emotionally, in the associated functional components with attributes that can be easily measured, while the emotional component associated with psychological dimension to the consumer on the experience when interacting with the company.
Advertising, public relations, physical image, word of mouth, and the actual experience of consumers in the use of goods or services: According to Norman in Kandampully, company image can be obtained from. Among these are considered the most important is the actual experience of consumers in the use of goods or services. Therefore, any company can have more than one image is dependent on the position of the company interactions with various groups, such as: customers, employees, shareholders, each group has different experiences and relationships with the company.
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There is also the journal of the corporate image, titled “The Influence of Corporate Image in the Formation of Customer Loyalty”, which can be downloaded in the sidebar.
May be useful.
Source: From various magazines
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